Hi Sukesh,
SMP's Push Endpoint allows some customization to send specific data to different platforms (Android, iOS, Windows Phone). The details are in the following page: http://help.sap.com/saphelp_smp307svr/helpdata/en/6a/e1d7aabc2946c68d3c56acd42ec522/content.htm
For example you can make the following call with this custom parameters:
{
"alert": "alertval",
"badge": 1,
"customParameters": {
"gcm.sound": "soundforgcm",
"gcm.data" : "Data for ANDROID"
"apns.data" : "Data for iOS"
},
"data": "Generic Data",
"sound": "soundval"
}
Hope this helps!
Gonzalo.